Ledbury, a Richmond, Va.-based shirtmaker and men’s wear brand, is staffing up.
The company has added Bill Eyre as chief marketing officer and Jennifer Villarreal as chief financial officer as it continues to expand.
“Ledbury has dramatically evolved in the last year, as we’ve added a wholesale business, launched a robust catalog strategy and opened a new retail location in Washington, D.C. — all while our e-commerce business has continued to grow,” said Ledbury cofounder and chief executive officer Paul Trible. “Bill and Jennifer will be integral additions to our leadership team as we further accelerate these strategies. Their industry experience and expertise will inform our plans as Ledbury transforms from an e-commerce shirtmaker to an omnichannel men’s wear brand.”
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Eyre was most recently director of branding and corporate marketing for Orvis. He had also served as director of advertising for the outdoor retailer where he had worked for nearly 20 years. At Ledbury, he will lead marketing strategies across all channels and manage the in-house creative and marketing team of seven people.
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“Bill is taking on the massive project of aligning all of our marketing campaigns and tactics across all of our channels,” Trible said. “He has handily proven that his deep experience and thoughtful approach will be a powerful asset for Ledbury, charging us forward as we expand distribution. Bill also has a particular expertise in catalog and direct mail strategies, a tremendous boon as those new programs are becoming an important part of our business.”
Villarreal was most recently vice president of finance and operations at Turnbull & Asser where she managed the company’s retail, wholesale and e-commerce operations. She was also cfo for Simon Spurr and vice president of finance and operations at Brooklyn Industries.
“We were drawn to Jenny’s incredible industry experience and her very relevant proficiency leading production planning and brick-and-mortar operations,” said Ledbury cofounder and chief operating officer Paul Watson. “We are excited to have her deep financial and operating expertise as we continue to scale the business.”
Over the past year, Ledbury moved from strictly an e-commerce company, launching wholesale for spring. The line will be carried in over 100 specialty retailers by this fall, including Nordstrom and Trunk Club. It is also expanding its catalog business, which was tested last year. In 2016, it will send out six catalogs to over 1 million existing and potential customers.
And last month, Ledbury opened its third bricks-and-mortar retail store in Georgetown, in Washington, D.C. — its first location outside of Richmond — and plans call for future retail expansion in 2017, the company said.