StockX has reported it rejected nearly $10 million worth of counterfeit sneakers last year as part of a comprehensive report outlining its efforts on verification, fraud prevention and anti-counterfeiting in 2024.
The resale platform’s “Brand Protection and Consumer Trust” report consists of 19 pages detailing the measures it takes to ensure it delivers authentic product to consumers. Over the course of 2024, StockX rejected more than 30,000 sneakers alone suspected of being counterfeit. Suspected fakes are the second most common reason for products being rejected, accounting for 22 percent of total products rejected. 32 percent of items were rejected for defects, while 12 percent were found to be used and another 7 percent came in a damaged box.
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“The findings in this report underscore our ongoing commitment to protecting our community and setting a higher standard for accountability across the resale industry,” StockX chief executive officer Greg Schwartz said in a press release. “But as excited as we are to share the wins, we also recognize the work ahead. This report isn’t just a reflection of where we’ve been — it’s a roadmap for how we’ll continue to lead with trust at the center of everything we do.”
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The most commonly counterfeited sneaker was the Adidas Campus 00s in “Core Black,” followed by the Adidas Samba in “Cloud White/Core Black,” the Travis Scott x Air Jordan 1 Low “Canary,” the New Balance 2002R “Protection Pack Rain Cloud” and Maison Mihara Yasuhiro Hank OG Sole Canvas Low in “Black.”
Ugg models were four of the five most counterfeited shoes, with the Crocs Classic Clog “Lightning McQueen” as the lone exception. All five of the most counterfeited slides came from the now-shuttered Adidas Yeezy line.
As Nike’s lawsuit against StockX over counterfeit sneakers remains ongoing, the platform says it’s partnered with a number of “mainstay” brands to strengthen its verification process. It’s also worked with law enforcement to aid criminal investigations, and in April 2024 intelligence on a Chinese-based group revealed credit card fraud in excess of $1 million.
2024 also saw StockX open its Detroit Innovation Lab, where the company says it tests “cutting-edge technologies” to bolster its authentication process. Among those technologies are CT scans, Computer Vision and even olfactory intelligence.
Automated high-risk product routing detects the products most likely to be counterfeiting while considering seller behavior as well. This process alone helped prevent 15,000 products suspected of being fake from reaching customers.