Bad Bunny week is in full swing. The artist attended the Super Bowl LX Pregame & Apple Music Super Bowl LX Halftime Show press conference on Thursday, wearing his first signature Adidas sneaker, the Adidas BadBo 1.0, in a new colorway.
The event took place at Moscone Center West in San Francisco, where he discussed his upcoming Super Bowl halftime performance, which is scheduled for Sunday. The recent three-time Grammy winner went for a gray monochrome look, and paired it with his Adidas BadBo 1.0 sneakers in the “Rise” colorway. The sneakers feature an off-white base with black overlays and a gum sole. There are cobalt blue accents throughout, including the blue lace tips, as well as Bad Bunny‘s signature stitch design on the tongue.
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The appearance gave fans a closer look at the “Rise” colorway after the style debuted in the Puerto Rican superstar’s video for “BOKeTE,” which he released in April.
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Bad Bunny surprised his fans by releasing his first signature sneaker from Adidas on Sunday, after going home with three Grammy awards, including “Album of the Year.” The Adidas BadBo 1.0 received a surprise release on a dedicated website in its original brown and white colorway. The sneakers retail for $160. The release was limited to 1,994 pairs in honor of his birthday. They are already sold out on the sneaker’s dedicated website and are appearing on resale sites for $1,000.
Prior to the BadBo 1.0, the “Debí Tirar Más Fotos” rapper has worked with Adidas on various silhouettes since their relationship began in 2021. As FN reported, rumors surfaced in October that Bad Bunny and Adidas were working to expand their partnership by creating a signature sneaker for the rapper, with leaked photos showing the new sneaker silhouette in an all-gray and off-white color way.