Timberland wants to celebrate women this Valentine’s Day.
The Stratham, N.H.-based boot brand tapped American musician JT and British model Iris Law to star in a stripped-down Valentine’s Day campaign called “For the Girls,” in which the Original Yellow Boot takes center stage.
Referencing Timberland’s fall 2024 “Iconic” campaign featuring Naomi Campbell and more stars, acclaimed photographer Jamie Morgan was once again enlisted to lens black-and-white portraits with the subjects wearing only Timberland boots. The brand shared in an official release that both JT and Iris Law exemplify “the strength, resilience and unapologetic attitude of the Timberland brand.”
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JT is a rapper whose debut solo mixtape “City Cinderella” came out in 2024, following her rise to fame as part of the rap duo City Girls. JT has also starred in a campaign for the fashion and cannabis accessories brand Edie Parker. Law, meanwhile, daughter of Jude Law and Sadie Frost, has modeled for a range of major brands, including starring in the campaign for Marc Jacobs’ resort 2025 campaign; she also acts.
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“To me, the Yellow Boot has a real history for both women and men — it’s been shaped by culture, and it’s continued to shape culture in return,” Law said in a statement. “That kind of legacy is what makes something truly iconic.”
“This campaign takes a bold and unconventional approach, shining a light on strong, resilient, unapologetic icons who embody individuality and influence in their own right,” said Maisie Willoughby, chief marketing officer at Timberland, in a statement. “The images capture the brand’s enduring strength and authenticity, and JT and Iris bring that spirit to life with confidence and originality. We’re excited to collaborate once again with Jamie Morgan, whose creative vision perfectly translates the unmistakable Timberland spirit.”
The “For the Girls” campaign followed the release of Timberland’s 2026 Valentine’s Day collection, which gets into the romantic spirit with boots and boat shoes in hues of red, pink or beige, done in nubuck leather or with a glossy patent finish. Those shoes and the Original Yellow Boot can be shopped now at timberland.com, Timberland stores and wholesale partners around the world.