Emily Ratajkowski is the star of Kurt Geiger‘s High Summer 2025 accessories campaign highlighting the American road trip.
In keeping with the London-based brand’s sunny midcentury inspiration, the campaign — which is described as a celebration of “freedom, friendship and fearless fashion” — captures a journey down the iconic Route 66 in the U.S. Laura Coulson photographed the campaign in California’s Palm Springs desert, where an orange VW camper van helped to establish a vintage vibe. Ratajkowski and more models embraced the retro setting to showcase a slew of colorful handbags and footwear made more vibrant with the use of beading, animal prints, sequins and leather flower cut outs.
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In terms of footwear, clogs are highlighted in the collection with iterations featuring textured animal prints, suedes and denim. Platforms, stilettos and ankle boots are glamorized with rainbow chevrons, pom-poms and sequins. Flat footwear options include beaded slides and the Islington sneaker offered in both denim and cow print, among other designs.
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Rebecca Farrar-Hockley, chief creative officer of Kurt Geiger, said in a statement, “Nothing is out of bounds at Kurt Geiger. Our customer is a woman who grabs life with both hands, and we give her the accessories to do just that. Pick up one of our bags, slip on a pair of our shoes, and you’ll feel as though you’re already on holiday — as if the sun has touched everything.”
Notably, Kurt Geiger was recently acquired by Steve Madden Ltd., a process which was announced as completed earlier this month. It was also revealed this year that Kurt Geiger is expanding its Business by Design educational program, which helps youth from underrepresented communities break into the creative world.
Find more photos of the High Summer 2025 collection, which became available in mid-May, below.