Concert Keds are the new concert tee. As the official sponsor of Taylor Swift’s The 1989 World Tour, Keds is releasing three limited edition styles inspired by Taylor’s lyrics and the tour stops she’ll make in North America, Europe and Japan beginning in May.
Keds president Chris Lindner described the sneakers as a “unique and fun memento of the concert experience, and are the perfect way to top off concert looks while dancing the night away.”
The collection includes the Tour Shoe, Keds’ signature Champion sneaker decorated with the names of cities Swift will visit during the tour, and a Champion and Double Decker slip-on style with a dreamy seagull print accentuated by an embroidered “1989″ detail on the heel. Each shoe comes with a collectible charm inspired by Swift’s guitar pick.
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The sneakers will be available on Keds’ e-commerce site, select retailers globally and on TaylorSwift.com starting in May. The company will also run a series of giveaways and in-venue activations.