Fendi and Red Wing have teamed up from across an ocean to create a collection of women’s boots for spring 2025 — alongside a campaign shot in the brands’ respective factories in Italy and Minnesota.
The luxury fashion house and boot company showcased their collaboration in 2024 as part of Fendi‘s spring 2025 show during Milan Fashion Week. The seemingly disparate brands are both family-owned and committed to craftsmanship — and both have maintained longevity in the fashion industry.
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2025 marks a milestone year for both businesses as Fendi arrives at its centenary and Red Wing commemorates its 120th anniversary. Per an official release for the collaboration, the brands are highlighting “complementary values as well as aesthetic contrasts this season.”
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For the Red Wing Fendi boot, Fendi’s Cuoio Romano leather and Selleria hand stitching, as well as the brand’s sienna red and natural beige color palette, are lent to Red Wing’s Classic Moc boot silhouette, a classic design for the Minnesota brand that can be traced back to 1952.
The crafting of the Red Wing Fendi boot is complex and transnational. In Fendi’s factory located in Capannucia, Italy, leathergoods artisans thread the FF interlace workmanship by hand on each shoe, a process that takes 5 hours. The upper then makes its way to the U.S., where the product is crafted by hand utilizing traditional shoemaking techniques that Red Wing has implemented for more than 100 years. Each pair of Red Wing Fendi boots involves over 30 artisans and 80 steps.
Silvia Venturini Fendi, artistic director of accessories and menswear at Fendi, said, “The Red Wing boot, the sporty attitude worn with an evening dress, these shoes are made for walking. They’re made for busy women.”
Watch a campaign video for the collaboration below.