Veronica de Piante, the eponymous luxury womenswear label based in New York, will open a physical store for the fall 2023 season at 833 Madison Avenue in New York.
The store will be open through early 2024.
The two-story shop opens Saturday and will carry a selection of the brand’s elevated tailoring, knitwear, outerwear and eveningwear. The ground floor is 767 square feet, and there’s an additional 400 square feet on the second floor that will serve as a VIP and event area. Interiors were designed by Charlie Ferrer, who worked closely with de Piante to select each piece. They kept the look classic and minimal, aiming to complement the collection.
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Retail prices range from $595 for a knit to $5,995 for a shearling coat. The Veronica de Piante line is also available at Veronicadepiante.com and Net-a-porter.com. The brand, which is independently owned, was launched in November 2022; this is its only physical retail space.
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Raised in Bahrain with Italian and Argentine heritage, de Piante has curated a modern collection based on her experiences. Her line is made in Italy with fabrics from the country’s own mills and she works with multigenerational, family-run businesses. Some of her key styles have embroidered grosgrain hand-sewn by female Palestinian and Syrian artists through the Social Enterprise Project, an integral part of her collection.
“For me, Madison Avenue symbolizes the cross-generational appeal of women of style — the travelers as well as the locals who stroll there daily. A store is an opportunity to interact with our clients in person. We are so looking forward to building our community this way,” said de Piante.
She noted that the customer is a cross-generational woman of substance and style, who is wearing the clothes, not the other way around. The pieces are timeless and designed to be passed through generations, she said, noting the brand appeals to women in their 20s, but also in their 80s.
Just last week, Scarlett Johansson wore Veronica de Piante’s Giula jacket and Mick trousers to the Clooney Foundation for Justice’s 2023 Albie Awards.
To celebrate the opening, de Piante will partner with VIP stylist Kate Young for a stylist session at the space on Oct. 18.