In honor of Earth Month, fellow Aussie brands St. Agni and Outland Denim have teamed up on a capsule collection of eco-conscious jeans launching Thursday.
Founded in 2014 by husband-and-wife duo Matt and Lara Fells, St. Agni counts Kendall Jenner and Meghan Markle among its celebrity fanbase and has become a go-to for contemporary wardrobe staples.
That includes jeans, which were already key to the brand’s assortment. “However, this collaboration felt like the perfect opportunity to refine our approach,” said Lara Fells, “ensuring that our denim offering not only aligns with our design philosophy but is also produced with the highest ethical and environmental standards.”
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B-corp certified Outland Denim certainly met those goals with a social sustainability component to boot. The passion project of chief executive officer James Bartle, the company operates its own production facility in Cambodia, supporting victims of human trafficking through fair-wage employment opportunities.
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“The collaboration with St. Agni emerged from a natural alignment in values and vision between our brands,” said Bartle. “St. Agni’s commitment to considered design perfectly aligns with our mission of creating sustainable, high-quality garments that respect both the environment and the people who make them.”
Comprising six total stock keeping units, the collection features two cuts: a classic slim-leg and a trendier balloon shape, which come in three colorways.
Those in blue and white wash are made from 100 percent traceable cotton sourced through regenerative agricultural practices that restore soil health, while those in black are a blend of 40 percent Lyocell, incorporated through Refibra technology (trademarked by Lenzing) that recycles pre- and post-consumer waste into new textiles. Only natural dyes were used throughout reducing both water and energy consumption.
Asked which leg shape to go with, Lara Fells recommended the balloon, saying: “It has a relaxed fit and a sense of ease that felt perfect for the season.” The slim-leg, she noted, has a lower rise modeled on St. Agni’s tailored ’90s pant, “bringing that same structured-yet-relaxed feel into denim.”
The St. Agni and Outland Denim collection retails for $389 and will be available to shop on both parties’ e-commerce as well as at St. Agni boutiques and selected wholesale partners.