FIRST TIME: The Paris-based fashion luxury brand Rowen Rose is taking part in Milan Men’s Fashion Week.
For the first time, the brand will hold a fashion show, scheduled for Monday at the 16th-century Villa Litta in Lainate, around 13 miles north of Milan.
It is also a first for the brand because it will mark its debut in menswear with a coed show.
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The “Rowen Rose Retreat” collection was inspired by Greek and Roman thermal baths, reimagining a wardrobe that combines resortwear with leisure wear and travelwear.
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“After six years of building the brand, what we’re most proud of is our distinctive and powerful DNA,” said founder and designer Emma Rowen Rose. The brand, she said, “is more than just a product; it’s a complete universe. When envisioning our first runway show, it felt natural to present the brand in its entirety: in a location rich with poetry and history, through a cinematic concept, and featuring men’s and women’s looks.”
“Rowen Rose is an aesthetic you choose; it transcends gender,” she continued. The collection “wasn’t designed separately for men and women; rather, it is the Rowen Rose language interpreted across different bodies. Same allure, same elegance, same singular attitude. This show offers a glimpse into an ideal world, seen through the Rowen Rose lens. To be truly complete, it had to include menswear.”
Villa Litta reflects the vision of an ideal bucolic thermal retreat and for the designer the closeness to Milan made sense since the line has been produced here since the beginning.
The tailoring brand, founded in 2018, is marked by bright colors and bold prints.