Diffusion lines certainly aren’t new. Over the years, there’s been Marc by Marc Jacobs, Michael by Michael Kors, and now there’s another that speaks exclusively to the budget-conscious bride: Roses by Reem Acra.
“For more than two decades we’ve been a destination for brides seeking luxury, elegance and romance,” Acra said, adding that Roses offers all three qualities but at an accessible price, “allowing every bride to be a Reem Acra bride.”
While the Lebanese designer caters mostly to private clients with custom order eveningwear, she’s been making an effort lately to court off-the-rack shoppers. She introduced a less expensive range of transitional ready-to-wear for fall 2025 and this diffusion line is an adjacent step toward broadening the reach of her wedding business.
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Launching for spring 2026 on the first day of New York Bridal Fashion Week, Roses was presented Monday in tandem with Reem Acra couture, putting the two on equal footing while also highlighting their shared aesthetic.
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“For this inaugural collection, I wanted it to have a distinct vintage allure,” shared Acra, who mined her archives for silhouettes that have made her a fixture at red carpet events and high-profile nuptial ceremonies since the start of her career. They were reworked “in a simplified way,” she added, without laborious embellishments to keep the dresses light and the production costs low.
Prices for the 21 pieces range max out at $5,000, but Acra’s sophisticated élan is still prevalent in the use of Mikado — her fabric of choice — and lace with rose motifs that hint at the brand’s name.
Acra will continue to offer a high-touch bridal experience from her New York atelier and is partnering with a selection of boutiques to roll out Roses globally.
“We look forward to evolving the collection, not only through innovative design, but thoughtfully expanding to reach new brides through retail partnerships and brand experiences that bring her into the world of Reem Acra,” she said.