PRADA IMAGES: A class of young talents feature in Prada’s ad campaign for spring 2026, the result of a collaboration with American artist Anne Collier.
The luxury brand’s co-creative directors Miuccia Prada and Raf Simons envisioned the campaign, titled “Image of an Image,” as a meta-conversation on the role and relevance of advertising.
Collier was tasked with creating a portfolio of images transforming the spring campaign into a physical, tangible object. In each still-life composition set against a zingy orange backdrop, she photographed hands holding up the collection shots, realized by photographer Oliver Hadlee Pearch. The hands holding the photos of female subjects wear colored gloves.
Related Articles
“Like an additional observer, or a reflection of ourselves as onlookers, these images are observed, admired, perhaps desired — examining the mechanism of advertising as a medium,” Prada said.
You May Also Like
The campaign features a cast headlined by actors Levon Hawke, Damson Idris, and Hunter Schafer, posing against solid backgrounds, including a grass field, faux fur and colored backdrops. Other cast members include actors Nicholas Hoult and Carey Mulligan, musician John Glacier and model Liu Wen.
A newcomer to Prada campaigns, Hawke, the son of actors Uma Thurman and Ethan Hawke, rose to fame in the Apple TV series “The Crowded Room” in 2023, a year before making his feature film debut in “Blink Twice” directed by Zoë Kravitz. In 2024 he also featured in western thriller “The Thicket,” while he was most recently part of the cast for Josh Safdie’s 2025 blockbuster “Marty Supreme.” Hawke has previously appeared in fashion ad campaigns, including for Celine in 2023.
Glacier and Hoult also feature in their first Prada campaign. In 2025, the former released her debut album, “Like a Ribbon,” which garnered critical acclaim.
Hoult rose to fame thanks to his role portraying Hank McCoy/Beast in the “X-Men” franchise and earned widespread critical acclaim for his starring role in Hulu’s series “The Great,” for which he earned two Golden Globe nominations and a Primetime Emmy Award nomination.