UP IN THE MOUNTAINS: Once again the essence of Moncler Grenoble has been captured by Mario Sorrenti.
The brand revealed on Thursday its new fall campaign featuring brand ambassador, World Cup champion and winner of Brazil’s first medal in alpine skiing, Lucas Pinheiro Braathen, Olympic snowboarder Chloe Kim, actor Vincent Cassel, and supermodel Amber Valletta.
The cast is captured posing against the backdrop of the Alps featuring some pieces of the collection, from a head-to-toe denim ski suit to a shearling-trimmed wool gabardine coat for après-ski. Moncler Grenoble’s technical denim merges Japanese craftsmanship with cutting-edge engineering, creating a windproof, waterproof and breathable fabric.
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The collection features denim jackets and trousers with precision-function details like YKK AquaGuard (water resistant) zippers and vents, RECCO (the rescue system for locating people in avalanches or lost in the outdoors) reflectors, pull-out hoods, stretch jersey thumbhole cuffs, fully taped seams, ski-pass pockets and powder skirts.
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The materials include suede, shearling, and nylon outerwear, featuring rich textures like chocolate-brown wool and long-haired shearling.
The collection was unveiled in March with a runway show, featuring Valletta walking the runway, held in France’s Courchevel’s altiport, Europe’s highest airport at 6,588 feet.
Moncler’s partnership with Pinheiro Braathen, which started in October 2024, will continue at next year’s Winter Olympics, where he will wear Moncler Grenoble. The brand is also supporting the Brazil Olympic Committee and the Brazilian Snow Sports Federation’s alpine ski team as official sponsor and technical partner, respectively. The athlete is joined by Olympic gold medalist Chloe Kim in the campaign, the youngest woman to win Olympic gold in the snowboarding halfpipe.
Moncler renewed its collaboration with brand ambassador Shaun White for the third Whitespace x Grenoble snowboard collection, featuring an all-terrain silhouette. One hundred individually numbered boards will be released in blue and red, and 100 in graphic black and white.