LONDON — JCA, the fashion and design school founded by designer-cum-professor Jimmy Choo, presented its MA students collections at the university’s campus on Oct. 12.
Seven separate presentations, ranging from dystopian techwear from Olivia Black to dreamy clothing with crochet detailing made by Polly McKevitt, filled the rosy-pink halls of the JCA, located in an English townhouse set around Hanover Square.
Although the students Aaiyma Masoud, Mariam Saeed, Olivia Black, Polly McKevitt, Rocio Icela Sánchez Martínez, Saleha Hussain, and Meryem Bertal had previewed their collections during London Fashion Week, the presentation, set amid Frieze, allowed them to fully exhibit their work.
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“We wanted to hold a space for them to properly showcase their debut collections during Frieze because of its global recognition in culture and art. Fashion design is, at its core, art. A presentation style showcase allowed the MA students to have even more creative and artistic expression,” said Stephen Smith, the JCA’s chief executive officer.
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Founded in 2021, the academy took on 30 undergraduates and five MA students from the U.K. its first year. For the second year, the academy opened applications to international students, while still intending to keep numbers under capacity by introducing short courses in September and a summer school for 13- to 17-year-olds in three weeks.
“The JCA is still young, but we have done a lot in just a few short years. We have opened two London campuses based in beautiful historic buildings, launched several exciting programmes, and attracted really talented learners, some of whom we are launching this year at Frieze 23. There is a lot coming up this year and I’m excited to share some of those developments very soon,” said Choo.