TAKE 15: Jacquemus has reissued some of its best-known designs, including dresses worn by Kylie Jenner, Bella Hadid, Dua Lipa and Blackpink’s Jennie Kim, for a 15th anniversary capsule collection that launched Monday.
To mark the occasion, the French brand will take over five windows at the Saks Fifth Avenue flagship in Manhattan for two weeks beginning Wednesday. The activation also includes in-store displays at Galeries Lafayette in Paris, Harrods in London and Beymen in Istanbul.
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Jacquemus, known for his sensual Mediterranean aesthetic and slick use of social media, officially celebrated the anniversary last year with a show in Capri. It has reedited 18 key archival styles from as far back as 2013, including the Saudade, Valérie, Novo and Amour dresses.
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The line, dubbed “Les 15 Ans,” will be featured in special window displays at the brand’s stores in Paris, London, New York, Dubai and Seoul.
Styles range from the barely there — such as the sheer knit backless Sperone dress from spring 2018 — to the tent-like white cotton Maman nightdress that closed his “Les Santons de Provence” collection for spring 2017.
The Castagna draped minidress, worn by Jenner for the spring 2024 “Les Sculptures” show last year, is available in red, white or black. Meanwhile, the sheer white Mazzolu dress that Lipa donned for the designer’s 2022 wedding to Marco Maestri is also up for grabs.
“Every look defines the silhouette as a singular story that articulates the Jacquemus language: the rond-carré geometry; over-draping and minimalism; body-contoured and architectural shapes; transparency and mono-material fabrics; graphic dots and stripes; the double-inspiration of ’80s high fashion and ’50s couture,” the brand said.
“These are the visual references and beloved obsessions that define and drive Jacquemus from past into present,” it added.
Jacquemus, which recently appointed Sarah Benady chief executive officer, plans to open more boutiques in Los Angeles and Miami, and enter the beauty category with French giant L’Oréal as its long-term licensee — and new minority investor.