EYES ON THE PRIZE: H&M’s U.K. division is partnering with London’s Central Saint Martins to award four grants to students focused on sustainable fashion and journalism.
The four winners will split a 16,000 pound purse, about $19,500, to support their graduate collections and final projects. They’ll also receive additional networking opportunities.
Three of the undergrads will be from the Fashion Design course, while the fourth will be from the Fashion Communication Journalism pathway.
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“We are very grateful to H&M for their support for the students,” said Central Saint Martins course leader Sarah Gresty. “It allows the students a little more freedom to hone their sustainable and circular practices as they work toward their final projects and collections.”
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“London is a global hub of fashion and creativity, and Central Saint Martins is one of the world’s most prestigious design schools, so we are delighted to champion up-and-coming talent to take their next steps in their fashion and design careers,” said H&M country manager for the U.K. and Ireland Henrik Nordvall.
Members of the H&M design team and course leaders at Central Saint Martins will join together on a panel to select the winners. Judges will take into account academic merit, financial need and commitment to sustainability best practices “to ensure that the award works toward making the fashion industry more inclusive and accessible for emerging talent,” the company said in a statement.
“The grants will be awarded to the most deserving students to ensure it is aligned with H&M’s own values and ongoing inclusion and diversity work and Central Saint Martins’ own policies,” the company added.
It’s the second time H&M has supported the award. The fast-fashion giant backed a similar set of prizes in partnership with the renowned fashion school back in 2021.
In the most recent financial results released in June, H&M Group reported net sales of 57.6 billion Swedish kronor, about $5.36 billion, and gross profit of 30.4 billion Swedish kronor, about $2.75 billion.
Winners of the prize will be reveled in April.