SAY IT WITH FLOWERS: A different take on the creative universe of Giorgio Armani has been explored in a new book to be released next week.
Dubbed “Armani Fiori,” the 192-page tome spotlights the floral arrangements and refined floral designs associated with the Italian brand. Through images and words, the volume narrates the essence of Armani/Fiori, the flower shop established in Milan in 2000 with the opening of the Armani/Manzoni 31 flagship store and also present in Dubai, Kuwait City and Hong Kong.
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Agave, bamboo, tulips, oxypetalum and heliconia are some of the floral species seen arranged in sleek, clean compositions and inspired by the delicate refinement of ikebana, the Japanese art of arranging cut flowers.
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The texts flanking the selection of images include words by professor Renato Bruni, writers Harriet Quick and Dan Rubinstein, in addition to Armani himself.
“Harmony: that is what the world of flowers suggests to me,” said Armani. “A harmony of shapes and colors, but also of nature and culture, of wild beauty and creativity. An absolute union of thought and spontaneity, resolved in shapes and colors that touch the gaze as much as the heart.”
“Working with flowers, or around flowers, is exciting, for the creativity and vitality of nature shines through in all its glory, in turn inspiring human creativity. I like the idea of disciplining the exuberance of botany, yet allowing that exuberance to take hold of me. It is always a dialogue, enriching and full of surprises,” he added.
Published by Rizzoli NY, the book will be released on Tuesday, when a launch event will also be staged in Milan to coincide with the inaugural day of the fashion week.
Retailing at $120, the volume comes with a silk cover, a back with visible binding, and Japanese-style inserts. All proceeds from the royalties of the volume will be donated to the Forestami urban forestation project.
Fashion brands’ fascination with the botanical world is in full bloom. As reported, this week Prada launched an activation to celebrate its fall 2023 ad campaign, involving a range of flower kiosks globally to offer Prada-packaged flower seeds of marigold, daisy and sunflower.