Fendi has opened a new boutique at Phipps Plaza Mall in Atlanta. The 3,853-square-foot space offers women’s and men’s ready-to-wear collections, accessories, leather goods and shoes.
In a nod to the Roman roots of the house, the facade is a contemporary reinterpretation of iconic elements such as arches and marble alternated with bright and transparent glass windows that reveal the inside of the boutique.
The boutique is conceived as a cross gender space where the womenswear and menswear are presented within the same space but featured in different materials and colors. Powder rose and ivory tones are evident in the women’s area, while green and camel tones are highlighted in the men’s area.
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Upon entering guests are welcomed by an open space alternated by a focus wall made of handmade textured glass panels reminiscent of water flowing; each piece of glass is an example of craftsmanship. Leather goods and accessories are displayed through champagne metal shelves in niches in stainless steel and champagne metal, while ready-to-wear is shown on a sequence of champagne metal tubular structures. Black panels in plaster present Fendi’s pequin vertical striped motif.
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The private client room includes a Pakistano Green Onyx marble floor that continues to an area where exotic leather goods are displayed. There is a Fendi Casa sitting area with a plush carpet.