Jordan Danieli grew up collecting semi-precious and precious stones since childhood, studying their shapes and dreaming up designs. “I remember the thrill of buying my first tanzanite and tsavorite stones while in Tanzania — loose, so I could design their settings with my father’s jeweler friend when I came home,” he told WWD.
However, his passion for gemstones was set aside when he entered the job market to pursue a career in advertising, branding, and later, commercial litigation. It wasn’t until the summer of 2024, when his sister’s jewelry box was accidentally lost, that he decided to pivot to his true passion: jewelry.
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“That moment became a turning point,” he said. “I realized jewelry is not simply an ornament. It is memory, heritage, and identity made tangible.”
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Danieli left his law career to build a jewelry house “dedicated to creating pieces that could become heirlooms” to replace what his sister had lost and also give others “the opportunity to create such moments for themselves.” Then, Di Volpe was born.
Based in Dubai, Di Volpe debuted in June, introducing three collections: La Volpe, Dinamismo and Simboli. Every piece in the collection is produced in limited editions of just 100, many of which are made-to-order, with stones cut in small, dedicated batches. A fox cut motif, inspired by the brand’s name, which translates to “of the fox” in Italian, has become the label’s signature.
“Growing up, fox symbols were everywhere in my grandparents’ home: carved into objects, woven into textiles, even worn as jewelry by my grandmother. My father, when he married into the family, was given fox talismans by my grandfather, and he wore them proudly. The fox has always been part of our family’s story — elegant, elusive, intelligent,” Danieli, founder of the house and creative director, explained.
To make Di Volpe stand out in the jewelry market, Danieli is prioritizing pieces that “feel as rare and expressive as high jewelry, but at a more accessible price point.”
“We are a design-first house: our process begins with bold, architectural concepts, and we cut cultured stones in special batches to fit those designs,” he said. According to him, the company works exclusively with D–F color, VS clarity cultured diamonds (graded by IGI when over one carat) and cultured sapphires, both chemically and visually identical to their mined counterparts.
Sustainability is at the core of Di Volpe, Danieli told. “Only with cultured stones can we challenge an industry that prioritizes carat yield over design and true expression,” he said. The brand works with materials that are ethically sourced. “For us, true luxury is not just how a piece looks, but what it stands for. Sustainability isn’t a box to check — it is the foundation that lets us create with pride, knowing each jewel carries not only brilliance, but integrity.”
The first three Di Volpe collections are available at divolpe.com with prices varying from $240 to $35,580.