LONDON — Amber Valletta has returned to her Joseph days.
The model last featured in the British brand’s fall 2010 campaign shot by the late fashion photographer Peter Lindbergh.
Her return has been lensed by up-and-coming photographer Darren Gwynn wearing Joseph’s monochrome tones.
You May Also Like
It’s a big year for the brand as it celebrates turning 40 this month and will be opening a new-generation store at 124 Regent Street in October.
Related Articles
In 2022, Joseph’s turnover grew 30 percent to 47.1 million pounds. Operating profit was in excess of 366,000 pounds, compared with a loss of almost 9 million pounds in the previous year. The company drastically pared its after-tax losses, too.
Looking ahead, chief executive officer Barbara Campos wants to double the size of the business in the next five years through Joseph’s 24 stores and more than 400 stockists, which include Net-a-porter, Matchesfashion, Mytheresa and Neiman Marcus.
“We are celebrating our 40-year anniversary this winter, and we want to grow our retail footprint. It is such an iconic street [Regent Street], and a great opportunity to display our brand to a global audience and to enhance the Joseph halo outside the U.K. We are opening with a new concept that we will be rolling out across all of our locations in the next few years,” Campos told WWD in an interview in July.
“There’s still an enormous opportunity for us at Joseph, not just in the U.K. but in Europe and in the U.S., which is really where we are seeing growth at the moment. And we’ll continue to bring consistency to the momentum that we’re achieving today,” she added.