Call it a case of like mother, like son.
Opie Lopansri, the 24-year-old founder of a new product line called Alphamale Skincare for Men, might be only two years out of college, but he’s been around dermatology all his life, thanks to his mom’s 30-year private practice and her own signature product line, Sumala Lo.
After graduating from the University of Southern California’s Marshall School of Business, Lopansri went to work for Lo’s dermatology practice in Monterey Park, Calif. Then, in June 2005, he was inspired to set out on his own. The result? Alphamale, a six-item treatment line that includes four products for the face and two for the body.
“It’s a simple, straightforward approach to skin care, designed for a confident and refined man,” said Lopansri, speaking from company headquarters in Huntington Beach, Calif. The products are “fragrance free and dye free, making products compatible with all skin types.”
The face range includes Daily Face Wash, $21 for 6 oz.; Refining Face Scrub, $23 for 4 oz.; Smooth Shave Formula, $20 for 5 oz., and Saving Face Lotion with SPF 15, $29 for 3 oz. The body products include Cooling Body Scrub, $20 for 8 oz., and No Sweat Hand Lotion, $16 for 2.5 oz.
Products come in simple black-and-white tubes and bottles, adorned with a lion crest graphic and gold highlights, as well as ingredient highlights and benefit claims. The shaving cream has portulaca extract to calm irritation and razor burn, and the face wash contains glycolic acid to exfoliate. Peppermint and menthol are used in the face scrub and both scrubs have microbeads for exfoliation — “things you feel immediately,” said Lopansri. “Guys really like that.”
Lopansri promotes a three-step regimen that includes the face wash or scrub, the shave cream and the face lotion. “These four products encompass what is needed for a guy to maintain a healthy complexion,” he said. “This way, it’s easy to understand.”
The line was launched at Alphamaleskincare.com in the spring, and Lopansri is in distribution talks with multiple specialty boutiques in Southern California and is targeting a distribution network of 25 to 30 doors by yearend. His goal is to reach as many as 100 doors by the end of next year and for Alphamale LLC to reach $1 million in retail sales volume.
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An Alphamale eye cream and lip balm are “in the pipeline,” according to Lopansri.