Following the success of Sonia Kashuk’s Solid Fragrance Palette, which launched earlier this year, the makeup artist is introducing three new liquid fragrances this fall.
Available next month at Target, Kashuk will offer scents similar to those found in the solid palette but with more complex variations. The three fragrances, retailing at $29.99 for a 2-oz. bottle, are called Ginseng Blossom and Tuberose, White Gardenia and Black Vetiver, and Citron and Pink Mandarin.
“These are much more complicated in creation. I took the solid palette and gave each fragrance a spin,” said Kashuk, who noted that she wanted the fragrance to be 16 percent perfume oil, to give longevity to the scent.
With the goal of not creating a “makeup line” but rather a “beauty brand,” Kashuk wanted to develop a fragrance that served all of her customers’ needs.
“I wanted to create something that was simple and smelled fresh and clean. I took classic aromas and gave them a twist. I also wanted to be sure I offered a variety of fragrances, so that everybody would be able to find something that worked for them,” said Kashuk, who added that her experience as a makeup artist working with color palettes helped her design “a palette of fragrance.”
The fragrances are packaged in clear bottles with light pink, blue and green-colored liquids. When designing the packaging, Kashuk focused on the fragrances’ aromatic delivery and made sure the bottles’ size made it comfortable to handle.
“So many fragrance bottles are uncomfortable to hold,” said Kashuk. “I wanted these to be ergonomically styled to make it easy for women to pick up and spray.”
Kashuk also has plans to expand her beauty brand by launching bath-and-body products.
Following the October fragrance launches, she will also introduce a collection of cosmetic bags, available in two new designs — one trimmed in burgundy velvet with black-on-black color scheme, the other featuring a mod burgundy-and-white motif with a black trim pattern. Available in 10 different sizes, the collection includes a variety of cases, such as a cosmetics case and brush case. In addition, Kashuk will introduce seven holiday gift sets, such as the Go With the Glow set, a shimmering powder with a kabuki brush, and Leading Lady Holiday Eye Set, which includes a set of lashes with acrylic rhinestones, a tube of lash adhesive, an eyelash applicator and black liquid eyeliner. The bags will range in price from $5.99 to $21.99.
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“I wanted to deliver fun, glamorous items at those price points that hit every category,” said Kashuk.