NEW YORK — Kikit Jeans, a division of Jordache Apparel Group, is preparing to launch its biggest advertising push since the late Eighties.
Its first move will be a new billboard going up Monday at West 36th Street and Seventh Avenue in Manhattan. The billboard will be followed by a $400,000 print ad campaign highlighting the fall collection. The ads will roll out in women’s service magazines.
Kikit Jeans was relaunched in 2002 by Jordache Apparel Group.
Kikit Campaign Kicks Off
NEW YORK — Kikit Jeans, a division of Jordache Apparel Group, is preparing to launch its biggest advertising push since the late Eighties.
Its first move will be a new billboard going up Monday at West 36th Street and Seventh Avenue in...