ATLANTA — Trafik, a new independent trade show, is set to launch in April, targeting men’s and women’s contemporary sportswear and denim.
The new show, to be held at the Mason Murer Fine Art gallery a few miles north of downtown Atlanta, will launch April 7-11 to coincide with the AmericasMart women’s and children’s apparel show.
Show producers Matthew Klein, James Costa and Greg Mensching also own Carpe Denim, a men’s and women’s premium denim line they launched in 2003. The show will target similar denim and contemporary lines and the Southeastern stores that carry them, such as Bill Halman, a men’s and women’s contemporary boutique in Atlanta.
“There’s a need for this kind of alternative show here,” said Klein, who is aiming for 200 vendors, but said negotiations were pending.