LOEWE NAMES CINQUEGRANA
Byline: Janet Ozzard
PARIS — Loewe, the Madrid-based leather and luxury goods house, has named Ridgely Cinquegrana president. This confirms a report in WWD on April 27.
Loewe is part of the LVMH Moet Hennessy Louis Vuitton luxury goods group based here.
Cinquegrana, who started at Loewe’s Madrid headquarters Monday, succeeds Gerald Mazzalovo. As noted, Mazzalovo submitted his resignation this year and left Loewe May 1 after 2 1/2 years.
Cinquegrana, who comes from the beauty business, had been at L’Oreal for two years, most recently as managing director of its fine fragrance division, Parfums et Beaute, in Spain. He will be based in Madrid and will report to Yves Carcelles, chairman of LVMH’s leather goods group and president of Louis Vuitton.
“I was looking for a personality more than a person with specific know-how,” Carcelles said Monday afternoon from his office here, when asked what made Cinquegrana the right person for the job.
Loewe is on a major international expansion drive, spearheaded by the naming of Narciso Rodriguez as creative director last June.
Reached in Madrid, Cinquegrana said the company’s “big challenge is to become one of the major international luxury brands.”
“We have enormous strength in Spain, and in Asia, especially Japan,” he said. “But other parts of Europe, as well as North and South America, still haven’t been developed to their full potential.”