After dipping a toe in the water by selling at Bergdorf Goodman earlier this year, Phoebe Philo is wading deeper into brick-and-mortar by wholesaling to five additional marquee retailers.
The British designer said distribution would start from Sept. 10, in tandem with the arrival of the third “edit” of her “inaugural body of work.”
In addition to Bergdorf Goodman in New York, the other retail partners are 10 Corso Como in Milan, Dover Street Market in London and Paris, Maxfield and Neiman Marcus in Los Angeles, and The Webster in Miami.
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Philo noted that launch dates may vary and that Phoebephilo.com remains the exclusive online destination for her namesake line. The site ships to the U.K., Europe and the U.S.
Ready-to-wear, leather goods, shoes and accessories were offered to the wholesale partners.
The development was communicated via a brief release, formatted like a single-column news story spelling out the bare facts.
It also noted select pieces from all three of Philo’s edits will be “available simultaneously for the first time, reflecting a seasonless approach and placing value on permanence.”
“Edit” is Philo’s terminology for collections, and she releases them according to her own schedule, rather than the standardized fashion calendar, as she sees her new designs as part of a continuous body of work.
Her long-awaited new signature collection, arriving nearly six years after she wound up an acclaimed 10-year tenure at Celine in Paris, went on sale last October.
The mission of her independent, namesake house — with Celine parent LVMH Moët Hennessy Louis Vuitton as a minority investor — is to create clothing and accessories “rooted in exceptional quality and design,” she said in 2021, adding that: “To be independent, to govern and experiment on my own terms is hugely significant to me.”
The British designer forged a newfangled take on a direct-to-consumer fashion brand: launching all the main product categories at once, but producing them in limited quantities in order to sidestep overproduction, one of the biggest blights on the fashion industry.
Her namesake designs reflect her penchant for luxurious fabrics and impeccable make, unexpected flourishes via volume or texture, and womanly silhouettes with a modernist touch.
One of the most revered — and bankable — designers of her generation, Philo is a graduate of London’s famed Central Saint Martins fashion school. She also designed for Stella McCartney and Chloé earlier in her career.