A BIGGER BOSS: Hugo Boss is set to expand its footprint in the U.K., by moving to a larger location on London’s Regent Street later in the fall.
The label will relocate from its current store at 184-186 Regent Street to a 15,000-square-foot location at 170-180 Regent Street that is nearly double the size of its current store. The boutique will serve as Hugo Boss’ British flagship.
Stephan Born, managing director for Hugo Boss’ northern hub, said that the new space will “provide the perfect showcase for the brand’s full offering, including a dedicated women’s wear area, which will house ready-to-wear, shoes, accessories and fragrance. The men’s offer will extend to include the made-to-measure service, which enables our customers to select every element of their suit — from the fabric to the pocket square.”
Regent Street is part of The Crown Estate’s portfolio and is managed by The Crown Estate, the property company belonging to the reigning British monarch, Elizabeth II, on behalf of the Regent Street Partnership. That partnership, between The Crown Estate and Norges Bank Investment Management, since 2002 has invested 1 billion pounds, or $1.53 billion at current exchange, in regenerating the street.
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Burberry has recently expanded its store on Regent Street, and Michael Kors will open a new flagship there early next year.