MILAN – Almost two years after her departure from Moschino, where she served as creative director for two decades after the death of her mentor and the brand’s founder Franco Moschino, Rossella Jardini is ready to make a comeback.
During the upcoming Milan Fashion Week, the designer will present to buyers only the first women’s collection under her new name.
“This brand was born for a lucky concatenation of events,” said Jardini. “After working for six months next to Angela Missoni, I took a break, but then I met some of my former assistants at Moschino and they pushed me to start designing a shirt collection, which rapidly became a full ready-to-wear line.”
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Jardini’s agent, Davide Dallomo, immediately supported the project, as well as Ciemme, the manufacturing company that produces the line under license, and L.A. Distribuzione, the showroom in charge of distribution.
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Artist Antonio Pippolini has designed the brand’s logo, which consists of a pair of lips and two eyes framed by cat-eye glasses, Jardini’s trademark.
“Pippolini also lent us his house to shoot the look book, photographed by photo reporter Alex Majoli,” Jardini said.
The collection, which is positioned in the luxury segment of the market, reflects the designer’s signature style, mixing feminine elements with a sense of ease and practical appeal.
Fluid shirts, sometimes embellished with delicate ruches, paired with flowing skirts or flared pants, are shown next to dresses in quilted crepe de chine with contrasting trimming, pleated frocks, as well as a maxi patchwork style in a vivid micro star pattern. Outerwear included an oversize front five-pocket jacket embellished with embroideries and crystal details, as well as a silk duchesse caban featuring Jardini’s signature silhouettes with a straight front and a voluminous back.
“My idea is to also develop shoes, bijoux and bags, which are my first love considering the five years I spent at Bottega Veneta,” Jardini said of her experience at that Italian brand before Moschino.