MILAN — Slowear has named Alessandro Varisco its new chief executive officer, succeeding Piero Braga.
This development follows the news earlier this month that Varisco had joined Nuo, which controls Slowear, as operating partner for the fashion and luxury sector.
Nuo has invested 500 million euros over the last 10 years to support international growth, managerial organization and generational handover of 15 small and medium-sized Italian companies, including the Rome-based Subdued, which in April opened its first standalone flagship in the U.S., taking over a prime retail spot in New York, and the Ludovico Martelli company, which operates the men’s grooming brand Proraso and toothpaste label Marvis, among others.
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On Friday, Slowear reported revenues of 46.4 million euros, up 2 percent on a like-for-like basis, and improved profitability with earnings before interest, taxes, depreciation and amortization rising to 400,000 euros from an operating loss of 1.7 million euros in 2024.
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The shareholders’ meeting has appointed a new board chaired by Paolo Ferrin.
“Slowear is a company with a unique identity, built over time on quality, product culture and an international vision,” Varisco said. “Our goal, even in a complex market environment, is to continue this relaunch phase by strengthening our presence in key markets and making the Slowear offering even more distinctive for the contemporary customer.”
The former Twinset and Moschino CEO, Varisco over the years has also worked at Valentino, Versace and Gianfranco Ferré. In 2015 he joined Twinset, exiting at the end of last year, succeeded by Gabriele Maggio. He helped internationalize the brand, rationalizing its product lines, developing its retail and franchising network, strengthening the brand positioning and growing its digital platform.
In a statement, Slowear acknowledged Braga’s contribution made during his three-year mandate, “during which he rewrote the brand platforming and brought the company to a positive EBITDA despite a complex macroeconomic environment.” Braga joined Slowear from Gucci in 2023.
With the arrival of Varisco, “Slowear prepares to continue the development path pursued in recent years, leveraging the evolution of its distribution model, the enhancement of its brand identity, an ever-greater harmonization of its collections, and an industrial vision focused on quality, style and long-term economic sustainability,” the company stated.
Founded in 1951 by the Compagno family and headquartered in Mira, near Venice, Slowear’s apparel brands include Incotex; knitwear specialist Zanone; outerwear label Montedoro, and shirtmaker Glanshirt. In addition to a wholesale network, its collections are available at more than 30 Slowear points of sale globally.