Splendid has signed a licensing agreement with Coconut Grove Intimates to design, produce and distribute innerwear collections for women and girls bearing the Splendid and Splendid Girl names.
Splendid is a contemporary lifestyle brand that was created in 2002 and now is owned by VF Corp.
Both collections are slated for spring 2013 and will be unveiled at the New York innerwear market in May at the Coconut Grove showroom.
Jonathan Saven, president of Splendid, said the intimates license will expand apparel offerings with an “essential first layer.”
“This represents another step Splendid is taking toward building a lifestyle assortment with a full range of product categories,” said Saven.
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He added that the company had previously tested a small collection of intimates which turned out to be successful.
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“We recognized our consumers’ appetite for the category, which spurred the licensing partnership with Coconut Grove,” he explained.
Distribution is aimed at major department and specialty stores worldwide that sell Splendid merchandise, as well as three Splendid boutiques in California and Splendid.com.
The women’s collection will feature more than 25 styles of bras, undies, chemises and rompers. Retail prices will be $44 to $52 for bras, $18 to $22 for bottoms, and $52 to $68 for chemises and rompers. The Splendid Girl line will feature bras priced at $28 to $32 and panties will be $12 to $16.
The Splendid brand, which started off as a specialist of ultrasoft T-shirts, is known for its soft fabric blends. Both collections will be rendered primarily in blends of cotton and Modal and micro Modal. Bold colors, classic stripes and contemporary styling will underscore the look of the collections.
A first-year wholesale sales projection was not available, but the combined labels could generate sales of more than $15 million, according to industry estimates.