Latest in Activewear
Sports Brands Need to Take Risks to Boost Business
Exciting assortments can lure a jittery consumer back to stores and e-commerce sites.
Lululemon Buys Interactive Home Fitness System Mirror for $500 Million
The deal is expected to close in the second quarter of fiscal year 2020 with Mirror continuing to operate as…
Outdoor Voices Partners With Rapha on Women’s Cycling Capsule
The eight-piece collection blends Rapha's technical expertise with Outdoor Voices' playful design aesthetic.
ABG to Launch SI Swim Collection, Targeted to Women
The launch collection is being produced by Venus Fashion and will be tied to the publishing of the issue in…
CDLP Launches Premium Activewear Capsule, Mobilité
The Swedish brand announced the release of the capsule collection of performancewear essentials designed for…
Reebok Creates Conceptual Fitness Face Masks
A new report by the Sports and Fitness Industry Association finds that 70 percent of fitness companies saw…
H&M Group’s Cos Introduces Activewear
The women's collection will be available online.
Sweat Check
Sales of sweatpants saw an uptick during the first quarter as more people had to move their workouts into the…
Under Armour Names Collier Chief Product Officer
She had been ceo of Not Your Daughter's Jeans and president of Dockers.
Online Fitness Surges Amid Coronavirus
But is it enough to keep activewear and fitness brands afloat during the crisis?
Under Armour’s Chief Product Officer to Exit Brand
Kevin Eskridge will leave the company in August after a stint of more than 10 years.
New Balance Pledges $2 Million for Coronavirus-Related Efforts
The company is making the donations through its New Balance Foundation.
L.A. Exhibition Will Trace History of Women’s Sportswear From 1800 to 1960
Fifteen years in the making, and with an assist from Serena Williams, "Sporting Fashion: Outdoor Girls 1800…
Hoka Introducing First Apparel Collection
The men's and women's line will feature lifestyle as well as performance pieces.
Rhone Launching Women’s Capsule Collection
The line is intended to honor the women who have helped propel the growth of the men's activewear brand.