Latest in Activewear
Athletic Companies Bank On At-home Fitness
Will the exercise-at-home trend continue post-COVID-19?
The Growing Activewear Market
The activewear apparel games are in full swing as a number of smaller players face off against athletic…
On Creates Rotating Shop Concept for Fred Segal Sunset
The immersive shop will change each month to highlight product launches.
Rebecca Vallance Introduces Sportif Capsule
This follows closely on the heels of Vallance's venture with P.E. Nation for an ath-leisure capsule.
Market Moments: Same Los Angeles Launches Kids Swimwear Line
The new line, Samesies, offers chic and elevated but wearable children's swimwear.
EXCLUSIVE: Danielle Bernstein’s We Wore What Launches Activewear Collection
The inaugural collection debuts with two types of sports bras and leggings. But Bernstein said there's more…
Aarmy Launching Digital Subscription Service
The site cofounded by Trey Laird will also launch apparel with Fear of God this fall.
After Diving, Swimwear Sees More Bouyant Days Ahead
Miami Swim Week pivoted with digital platforms, and brands and buyers said they have seen huge increases in…
P.E. Nation Teams With Rebecca Vallance on Ath-leisure Capsule
The capsule is available exclusively on pe-nation.com.
Puma Teams With MIT on New Cushioning Technology
Called Xetic, the product will make its debut this month in the Calibrate Runner shoe.
Bandier Teams With LoveShackFancy for Athleticwear Capsule
The capsule will be sold on their respective web sites and in their freestanding stores.
‘Riverdale’ Actress Madelaine Petsch on Her Fabletics Line, the Show and Adjusting to Life in L.A.
The activewear collection will be released on Aug. 1.
EXCLUSIVE: Aerie Introduces Activewear Brand Offline by Aerie
The launch marks parent company American Eagle Outfitters' second new brand launch in under a month.
Marshawn Lynch’s Beast Mode Web Site to Be Operated by Fanatics
The NFL running back started the lifestyle apparel brand in 2014.
Volcom Rolling Out Presence in China Through New License
The deal with the China Ting Group will see 12 stores open this year and 200 points of sale by 2025.