Gramicci Names New Design Chief

James Sowins has been named director of design for Gramicci, an outdoor apparel brand. He will oversee both men’s and women’s designs, and will be charged with adding new technical programs to the company’s offerings and refine its National Performance Technology collection. Sowins had worked previously as chief merchandising officer of Kitson Apparel, director of apparel for Puma and, most recently, was vice president and creative director of The LBH Group. He is a surfer, beach volleyball player, road and mountain bike racer, and is also credited with developing Mossimo into a lifestyle brand as its vice president and design director. In addition, Paul Cronin has been named vice president and director of sales for the company.