Simply put, it’s hard to imagine anything cuter than Chanel’s Lucky Chance diner.
To celebrate the Lucky Chance fragrance and the launch of the Chance Eau Fraiche eau de parfum, Chanel has taken over a former Mexican diner in Williamsburg for the weekend and transformed it into Lucky Chance Diner, a 1950s-themed throwback experience with no detail left untouched.
Naturally, when Chanel beckons, the “It” girls (and gents) flock, and Wednesday’s event was no different. Lil Nas X was there, dressed boldly in a leather vest despite the intense heat. Reese Witherspoon’s look-alike daughter Ava Phillippe, who has been slowly but surely making her way onto the fashion scene as of late, was in from the West Coast, while Molly Gordon, who had quite the summer between season two of “The Bear” and indie movie “Theater Camp,” paired a black Chanel top with denim. Lori Harvey, Annabelle Dexter Jones, West Duchovny, Tommy Dorfman, Chase Sui Wonders, Kristine Froseth, Amber Mark, Antonia Gentry, Meadow Walker, Minnie Mills, Ama Lou, Camille Rowe, Alix Earle, Clara McGregor, Isabella Massenet, Jacquelyn Jablonski, Tyler Mitchell, Talita Von Furstenberg and Bobbi Menuez were just some of the other names.
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Most had done fittings much prior to the event, when it was cooler in New York and the brand’s signature tweed seemed the perfect thing for a September evening. So while inside the diner was the place to be, much of the party spilled out onto the patio, where soft serve ice cream was being doled out and a DJ was at work.
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“Brilliant, there’s a fan,” said one guest as they made a beeline for the soft breeze, seeking solace.
Champagne swirled, as did trays of burgers and fries, chicken tenders with ranch, grilled cheese sandwiches and other diner food favorites. Pink milkshakes in old-fashioned glasses and whipped cream and cherry topped pies glistened from behind the diner counter. Personal ice cream sundaes were passed around, and a photo moment seemed to present itself at every turn.
The diner will be open through Sunday and is technically open to walk-ins, but if Wednesday night’s buzz was any indication we’d get there early if we were you.