Noibu, an error detection and resolution solution provider, has partnered with BigCommerce to offer a one-click solution to retailers and brands that will “ensure smoother website performance and enhanced customer experiences,” the companies said in a joint statement. BigCommerce said its customers can integrate Noibu through its App Marketplace.
Terms of the partnership were not disclosed.
Robert Boukine, chief executive officer of Noibu, said the company “is committed to setting new industry benchmarks in operational efficiency and proactive error management.” Boukine described the partnership as a “strategic alliance” that seeks to deliver “continuous innovation and technology integration, aiming to transform the e-commerce experience for retailers globally by potentially eliminating front-end errors.” The CEO noted that the alliance aims “to solve current issues and aims to pave the way for a future where e-commerce operations are seamless, efficient and error-free.”
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To date, Noibu’s platform has detected more than 100 million errors for its users while recording 250 billion sessions, saving them $1.8 billion in revenue.
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The integration of Noibu’s solution with BigCommerce was piloted prior to the announcement. In a case study on the integration, Moschino, the Italian luxury brand established in 1983 and part of Aeffe Group, said it had been enhancing its online presence by internalizing its e-commerce operations. The brand said it faced challenges when its website was managed externally, which included a lack of control and inadequate customer insights. Facing issues with site errors and customer feedback, Moschino decided to regain control over its site to improve the user experience.
To address these issues, Moschino leveraged Noibu’s platform and immediately resolved 120 errors, which led to a significant reduction in customer complaints and a return on investment — which was quantified at 99.57 times the brand’s initial spend. This strategic investment has not only smoothed out its online operations but also substantially lifted its customer satisfaction and online brand reputation.
The partnership features a one-click integration, which the companies said enables BigCommerce customers “to easily connect their online store with Noibu’s error monitoring platform. This helps simplify the setup process, saves time and ensures that customers can quickly start monitoring and resolving website issues.”
Mike Hofer, director of web product and strategy at King Arthur Baking, said the partnership with BigCommerce and Noibu “is crucial because it helps us understand where issues originate. With the power of the two solutions in tandem, we can quickly identify if an issue is due to our code, BigCommerce’s updates, or changes made by third-party services integrated into our site.”
Hofer said this capability allows the brand “to move forward confidently without major disruptions, whether from our own code, our e-commerce platform, BigCommerce or third-party services.”
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