British womenswear brand Me+Em is accelerating its U.S. expansion with the opening of a flagship in Beverly Hills, marking its first store on the West Coast.
Spanning 3,535 square feet, the new boutique is located at 325 North Beverly Drive.
“We’re sort of obsessed with the customer and data, so we let the information lead us to think about the right expansion plans for stores,” said Nicki Sheard, Me+Em’s chief commercial officer.
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That customer-led mindset has defined the business since its cofounding in 2009 by Clare Hornby. Built on the idea of modern luxury that’s functional and accessible, Me+Em has steadily grown a loyal following and counts high-profile fans including the Princess of Wales, Katie Holmes, Julia Roberts and Kate Winslet.
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Its ready-to-wear, accessories and footwear collections are designed in London and sold direct-to-consumer both in-store and online at meandem.com, with prices typically ranging from about $75 for a crewneck tank to $2,495 for a leather-shearling coat.
Los Angeles has long been on the brand’s radar, said Sheard: “We’ve known for a while from our online data that we’ve had a great customer who’s shopping online in L.A.”
Me+Em opened its first international store on Madison Avenue in New York in 2024 and now operates additional U.S. locations on Mercer Street in New York, in Greenwich, Conn., and in Dallas. The Beverly Hills opening will be followed by a second West Coast store in Palo Alto, Calif., that’s slated to open in February.
“We don’t go after a particular age demographic,” Sheard said of the brand’s customers. “It’s very much a busy woman. She’s clever, she’s smart, she knows what she’s looking for, and she wants help with her fashion.”
In Beverly Hills, the interior blends British and American designs, featuring seating by London-based designer Tino Seubert, English furniture sourced from Howe and upholstery by Rose Uniacke, paired with pieces from American gallery The Future Perfect.
Employing 426 people globally, including 49 in the U.S., the business reported solid growth in the year ended January 2025; revenue rose 24 percent to $188.6 million from $149.4 million a year earlier, driven by continued momentum in its international business, where revenues increased 50 percent year-over-year. Earnings before interest, taxes, depreciation and amortization rose 15 percent to $30.9 million. U.S. revenues climbed 61 percent to $60.3 million, accounting for 32 percent of total sales, according to the company.
“It’s not easy for a British brand to be successful in the U.S.,” Sheard said. “One of the things that will be really critical is for us to continue to test and learn and refine our mix over time.”