James Perse, the Los Angeles luxury fashion and lifestyle brand, has opened a new store in Palm Beach, Fla., at The Royal Poinciana.
Spanning 1,700 square feet, the store at 340 Royal Poinciana Way presents the full James Perse fashion collection, alongside home furnishings. The Palm Beach location will also provide personalized services, working closely with local clients to furnish homes with the brand’s signature minimalist, California-inspired aesthetic, including teak furniture, plaster walls, European oak wood finishes and white travertine flooring.
Related Articles
Surrounded by luxury houses such as Hermès and Loewe, Perse joins a mix of heritage and contemporary brands in the retail and lifestyle destination. The Palm Beach store joins two other James Perse stores in Florida in Bal Harbor, Fla., and the Miami Design District.
You May Also Like
Overall, James Perse has about 50 stores worldwide.
“We have always wanted to have a presence in the Palm Beach market and have been waiting for the right location. The Royal Poinciana is an iconic landmarked location that I admire and when an opportunity became available, it felt right,” said James Perse, chief executive officer of James Perse Enterprises.
The opening of the Palm Beach store is in addition to multiple global store openings in key luxury markets planned for 2025. These include new locations at Galleria Luxury Hall in Seoul, St. Barths, Studio City, Calif., Abu Dhabi, Mexico City, Cabo San Lucas and the brand’s first flagship in Paris opening in the fall.
Perse’s business is primarily direct-to-consumer with a limited, selective wholesale distribution. The company is evenly divided between women’s apparel and menswear. Home furnishings currently make up a small percentage of the overall business, but play a key role in the brand’s lifestyle pillar and is experiencing rapid growth, according to the company.