Zara in fall will open a two-level, 30,000-square-foot store at Brickell City Centre, the $1.05 billion, 4.9 million-square-foot, mixed‐use development in downtown Miami, whose first phase, unveiled Nov. 3, encompases a 500,000-square-foot mall, residential towers, office towers and a hotel.
Anchored by Saks Fifth Avenue and Italian food hall La Centrale, Zara fills a crucial hole for fast fashion at the shopping center. The Zara unit will offer apparel and accessories for men, women and children. Brickell has a contemporary to affordable luxury approach in terms of price points with tenants such as Armani Collezioni, Boss, Bally, Diptyque, Intermix and Vilebrequin.
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MAC will open in the fall a 1,200-square-foot space located on the bridge over 7th Street and made entirely of glass. Brickell is also building its watch business with the newly opened Westime, Audemars Piguet and Richard Mille.
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“Our goal has been to create a retail center where shoppers have access to an extensive lineup of exciting and relevant brands,” said Debora Overholt, vice president of retail at Swire Properties, which is developing Brickell with partners Whitman Family Development and Simon Property Group. “Brickell City Centre is built as a destination in and of itself, with the hotel, cinema and other attractions creating an environment where shoppers want to and are able to stay longer.”
Food is a key pillar of Brickell with chef-driven restaurants such as Luke’s Lobster, Pubbelly Sushi, American Harvest, Tacology, Santa Fe, Big Easy Wine Bar & Grill and Dr. Smood. Several new restaurants are expected to open in the coming weeks, however, Overholt didn’t reveal their names.
Brickell’s dining options have been in demand by the large daytime population of Miami’s financial district, the center said. CMX, a luxury dine-in movie theater from Mexico, which is poised to open, is also expected to be a draw.
Brickell is embracing the digital age. The center recently relaunched its web site with a feature that designs customized itineraries based on shoppers’ interests, length of stay at the mall and shopping and dining preferences. Phase one of a smartphone app was introduced and an advanced app with new features is in the works. The center also launched a playlist from global music director Michaelangelo L’Acqua, BCC 24/7, on Spotify