Gucci’s design director Frida Giannini notes that by democratizing access to fashion, trade-timed online access to fashion shows creates excitement.
With so many designers live-streaming their shows, would it make sense for the shows to shift to a retail schedule?
The Internet is democratizing almost every aspect of our lives. It is really the power of the Internet that has over many years opened fashion week up in ways that would once have been considered unthinkable. Style.com was really a harbinger of what has now come to pass. This accessibility is ultimately creating more interest and excitement in fashion, which has to be a good thing for the industry at large.
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Does the live-streaming of shows dilute consumer interest in the clothes currently available at retail?
I think consumers today are [extremely] sophisticated. They absolutely recognize the seasonality of fashion. They enjoy the preview that the new technologies are allowing them to receive, but they certainly understand it in that context.