LONDON — British women’s fashion and lifestyle magazines put on a mixed showing in the second half of 2016, according to data released by the U.K.’s Audit Bureau of Circulations on Thursday.
The women’s sector fell 5.6 percent overall — combining print and digital figures — in the July-to-December 2016 period. However, the total digital growth of the sector was 25 percent year-on-year. Meanwhile, the men’s sector saw a 3.2 percent dip in print and digital combined while digital saw a rise of 4.2 percent year-over-year.
Best-performing print publications in the women’s sector include Hearst U.K.’s Good Housekeeping, which gained 10.3 percent to 448,336, while its web edition grew 94.2 percent year-over-year. Elle U.K., another Hearst title, was up 1.9 percent to 164,599, while the digital edition rose 30.8 percent year-on-year.
Meanwhile, British Vogue was up 0.8 percent to 186,851 in terms of print circulation, while its web site retreated 14.4 percent year-on-year, despite the title’s bumper anniversary issue and celebrations around its 100th year.
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Among the other women’s fashion and lifestyle titles that showed a decline in print circulation were Condé Nast Britain’s Glamour, which dipped 26 percent to 260,422, while the digital edition saw a growth of 19.5 percent year-on-year. Hearst U.K.’s Cosmopolitan’s print figures were down 1.6 percent to 400,547, while its web edition was up 67.7 percent year-on-year.
Of the men’s publications, Hearst U.K.’s Esquire saw a 7.6 percent rise over the period to 58,319, while its web site was up 50.6 percent. Condé Nast Britain’s GQ fell 3.1 percent to 106,120, and its digital edition was down 10.3 percent.