STAR POWER
Lauren Conrad, who has segued from MTV’s “Laguna Beach: The Real Orange County” and “The Hills” to fashion, will be at Project to present the pre-spring collection of Paper Crown. Unlike her brand, LC Lauren Conrad, that’s exclusive to Kohl’s, Paper Crown is Conrad’s bid to enter department stores and upscale boutiques with pieces that look like they could be worn by casual California girls when they are dressing up a bit. Nordstrom, Planet Blue and Ron Herman are among the retailers that have picked it up so far.
Meanwhile, Kellan Lutz, better known as Emmett Cullen in the “Twilight” movies, will be on hand to promote his clothing line Abbot + Main, which started for the fall in partnership with Dylan George, a Los Angeles-based premium jeans specialist. Dylan George will sponsor the official Project party on Aug. 23.
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— RACHEL BROWN
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GET INTERACTIVE
Itching to be on or behind the camera? The Run Digital Photo Studio, sponsored by Stipple, will provide showgoers with a fully a loaded photography and videography studio for press, trend companies, retailers, brands and bloggers in which to produce live, high-quality coverage on the show floor.
Brands and retailers are also invited to the Media Center to shoot mini-campaigns, collateral imagery or social media content.
The Project Interactive Media Center provides a full production crew — videographers and photographers, models, hairstylists and makeup artists. They will also be shooting complimentary black-and-white photos of show attendees.
And perhaps best of all, everything is free of charge for registered attendees and exhibitors.
— Stephanie Montes
RUNWAY READY
Glitter Gulch is getting its own project runway — literally. Collaborating with eBay and Nolcha, a promotional company specializing in independent fashion designers and retailers, Project will build a runway in its town square for a series of fashion shows featuring as many as 25 women’s clothing and accessories brands.
Andrea Linett, a former editor of Lucky, Harper’s Bazaar and Sassy magazines and now creative director for eBay Fashion, will oversee the direction for the three shows on Aug. 23.
Participating labels include London’s Twenty8Twelve, Denmark’s Won Hundred, Shakuhachi from Australia, South Korea’s Kai-Aakmann, Los Angeles’ Current/Elliott, and Adam and Alexis Bittar, which are both first-time exhibitors from New York.
The event takes place at the Mandalay Bay Convention Center, Project Women’s Town Square on Aug. 23 at 11 a.m., 2 p.m. and 4:30 p.m..
— Khanh T.L. Tran
BLOGGER BEAT
Blogger Marcus Troy is gathering 11 of his Web peers to open Project’s doors to consumers. Besides sending their photos and missives to the Web, the bloggers also will post coverage of the trade-only event in their own dedicated station at the Mandalay Bay Convention Center.
Their outlooks will be eclectic, as the bloggers’ specializations are widely varied — from emerging culture covered by Hearty Magazine and jeans reviewed by the Denim Guy, to personal style blogger Jazzi McG and street style snapper William Yan.
Other bloggers include High Snobette, Nitrolicious, High Snobiety, Por Homme, Selectism, Denim Therapy and the Madbury Club.
“We allow the consumer to see the world of fashion from a different viewpoint,” said Andrew Pollard, president of Project. “It’s like going to a restaurant today and you the see the kitchen. You see how the food is prepared. It’s not different how we do it here.”
— Khanh T.L. Tran
WET AND WILD
Las Vegas is well-known for its nightclubs, but its day clubs, aka pool parties, have also become tremendous attractions, especially in the summer, when the temperatures soar into the triple digits. Here are hot spots in which to stay cool.
— Lexy Lebsack
ENCORE BEACH CLUB
Hotel: Encore Las Vegas
3121 Las Vegas Boulevard South
Tel.: 702-770-7300
Hours: Thursday, 10:30 p.m. to 4 a.m.; Monday and Friday, noon to 7 p.m.; Saturday and Sunday, 11 a.m. to 7 p.m.
Admission: Monday and Friday, $20 for women and $30 for men; Thursday (nightclub) and Saturday, $30 for women and $40 for men; Sunday $30 for women and $50 for men. 21 and over.
The Low-Down: Encore’s 60,000 square feet include three tiered pools, floating lily pads and 26 cabanas available for rent. High rollers can also rent one of eight private bungalows, complete with private infinity pool. Moonlit pool parties happen on Thursdays, and the day club is open Friday to Monday.
HARD ROCK BEACH CLUB
Hotel: Hard Rock Hotel and Casino
4455 Paradise Road
Tel.: 702-693-5555
Hours: Daily from 9 a.m. to sunset.
Admission: No charge Monday to Thursday; Friday and Saturday $20; Sunday $30 for women and $50 for men. 21 and over.
The Low-Down: Known for “Rehab,” the infamous Sunday pool party, Hard Rock Beach Club boosts swim-up blackjack and bar, a lazy river and water slide. “Rehab” is a lively fete while Mondays features a low-key party aptly named “Relax.”
LIQUID POOL LOUNGE
Hotel: Aria Resort and Casino
3730 Las Vegas Boulevard South
Tel.: 702-693-8300
Hours: Daily from 11 a.m. to 6 p.m.
Admission: Sunday to Friday, $10 for women and $20 for men; Saturday $10 for women and $40 for men. 21 and over.
The Low-Down: Liquid Pool Lounge is equipped with three pools, chaise lounges, 35 day beds and eight private cabanas available for rent.
MOOREA BEACH CLUB
Hotel: Mandalay Bay Resort and Casino
3950 Las Vegas Boulevard South
Tel.: 702-632-9095
Hours: Daily, 10 a.m. to 7 p.m.
Admission: Monday to Thursday, $10 for women and $40 for men; Friday to Sunday, $20 for women and $50 for men. 21 and over.
The Low-Down: A more sophisticated version of the pool party, Moorea provides guests with the options of lounge chairs, large daybeds (known as “opium beds”) for rent, poolside massage services and personal attendants.
WET REPUBLIC
Hotel: MGM Grand Hotel and Casino
3799 Las Vegas Boulevard South
Tel.: 702-891-7777
Hours: Thursday to Monday, 11 a.m. to 6 p.m.
Admission: Monday and Thursday, $10 for women and $20 for men; Friday, $20 for women and $40 for men; Saturday and Sunday $20 for women and $50 for men. 21 and over.
The Low-Down: The 53,000-square-foot venue boasts eight pools and spas (two of which are saltwater), VIP bungalows, cabanas and oversized daybeds.
BARE POOL
Hotel: The Mirage Hotel and Casino
3400 Las Vegas Boulevard South
Tel.: 702-791-7442
Hours: Daily from 11 a.m. to 7:00 p.m.
Admission: Women are free, men are $20 Sunday to Thursday and $40 on Friday and Saturday.
The Low-Down: As the name implies, Bare is a little different from other Vegas day clubs, allowing female guests to swim and sunbathe topless in the two dipping pools. Rentable cabanas and daybeds come with chilled cucumbers, cold Evian misting bottles, iced towels, frozen fruit, Popsicles and mini smoothies.
NIKKI’S BEACH CLUB
Hotel: Tropicana Las Vegas
3801 Las Vegas Boulevard South
Tel.: 702-739-3688
Hours: Thursday to Sunday, noon to 8 p.m.
Admission: $20 for women and $30 for men.
The Low-Down: Set on more than an acre of property at the newly renovated Tropicana, Nikki’s Beach features cabanas, a cafe and full-service restaurant.
TAO BEACH
Hotel: Venetian Resort, Hotel and Casino
3355 Las Vegas Boulevard South
Tel.: 702-388-8588
Hours: Daily, 10 a.m. to sunset
Admission: No charge Monday to Thursday; Friday and Sunday, $20; Saturday $20 for women and $30 for men. 21 and over.
The Low-Down: Weekly pool parties invade Tao Beach Friday to Sunday and often include upbeat electronic music and special guests at the 18,000-square-foot outdoor venue.
MARQUEE DAY CLUB
Hotel: The Cosmopolitan Las Vegas
3708 Las Vegas Boulevard South
Tel.: 702-333-9000
Hours: Daily, 10 a.m. to sunset
Admission: No charge Monday to Thursday; Friday and Sunday, $10 for women and $20 for men; Saturday, $20 for women and $30 for men. 21 and over.
The Low-Down: DJs spin Friday to Sunday at the 60,000-square-foot space, which includes a waterfall, outdoor gaming area and private VIP infinity pools.