MILAN — After gaining the support of the family of Moncler chairman and chief executive officer Remo Ruffini, hotel supplies firm La Bottega is ready to expand on a global level.
On Monday, the Italy-based firm unveiled its new rebranded image, La Bottega Collective, which is now operating as an umbrella company over which it controls its founding firm La Bottega; Beltrami, a luxury textile company based in Bergamo; Vanity Group, an Australian-born leader in the beauty essentials sector; Palatino Hospitality, a Hong Kong and Paris-based leader in the production and distribution of luxury hospitality accessories, and the recently launched White Privé, a textiles brand dedicated to creating bath-to-table collections for hotels.
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Now a so-called platform, the firm still has a variety of artisanal and luxury partners under its umbrella and is focused even more on creating exclusive and bespoke products and services for luxury hotels like the Four Seasons, The Mandarin Oriental, Aman hotels, the Ritz-Carlton, Rocco Forte and Bulgari.
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On Monday, La Bottega Collective also inaugurated its new La Bottega Collective showroom on Via della Spiga 46, in the heart of Milan’s Quadrilatero shopping district. The aim of the new showroom is to interface with existing and new clients, inviting them to immerse themselves in a space that calls to mind the atmosphere of a luxurious hotel.
Following the global launch in Milan, the firm said it will open two showrooms in New York and Dubai, where events are already planned for November. These two cities are already home to offices overseeing business in the Americas and the Middle East. In 2026, a series of initiatives is planned in major locales where La Bottega Collective is present, including London, Paris, Barcelona, Singapore, Hong Kong, Shanghai and Sydney.
On Friday, it was revealed that the Ruffini family holding company Ou(r) Group took a minority stake of 14.7 percent in La Bottega FounderCo, the Italian company that owns La Bottega.
Since its inception in 1981, La Bottega has been billed as a hospitality curator, enriching the hospitality industry with fragrances and toiletry products from Italian brands like Culti and Ortigia, as well as Etro and Diptyque. In addition to cosmetic brands, it also provides bespoke products, dry amenities like combs and vanity kits and slippers to hotels around the world. Today it is able to offer more services and items, all in one place.
“We are what didn’t exist before: a unique place where everything you need can be found. A player that designs hospitality experiences around people’s desires. The ideal partner for those seeking the very best in products, design, services and innovation,” chief executive officer Tommaso Pacini said.
La Bottega FounderCo is the holding company of the Pacini family that has a 50.4 percent stake, while private equity firm Three Hills Capital Partners owns the remaining 49.6 percent.
Three Hills’ other investments include Aquafil and historic Milanese café and pastry shop and restaurant group Sant Ambroeus.
Ou(r) Group is one of the two holding companies of the Ruffini family. The other family holding company is Ruffini Partecipazioni Holding, which controls a 15.8 percent stake in Moncler, through Double R. In 2018 Archive Srl, an independent investment company controlled by Ruffini Partecipazioni Holding, acquired a 49 percent stake of Italian fashion label The Attico.
Ou(r) Group CEO Pietro Ruffini, who is the son of Remo Ruffini, said La Bottega Collective is unlike any other platform in the luxury hospitality sector.
“La Bottega Collective represents a truly unique reality, a platform that stands out in the luxury hospitality landscape as a leading force in creating exclusive and authentic experiences. We believe in the company’s innovative vision and growth strategy, and we are ready to support its strategic consolidation and its leadership within the sector,” he said.
La Bottega Collective said the firm reached 200 million euros in revenues in 2024. The company has over 900 employees working from offices across five continents, and boasts around 15,000 clients worldwide.