Cover Girl has signed Taylor Swift as its next celebrity face. The multiplatinum-selling country singer will appear in TV, print and in-store advertising, hawking a yet-to-be-revealed product line, according to the company. “Taylor is beautiful and inspirational with an effortless-chic style, making her the perfect person to represent a new, luxurious collection of products debuting on Cover Girl next year,” said Vince Hudson, general manager for the brand.
For her part, Swift, who also has a deal with Sony cameras, was interested in representing Cover Girl because of the brand’s authenticity, she emphasized. As for her personal makeup preferences, Swift — “a huge makeup junkie” — opts for “anything sparkly or bright colored or shiny,” she said. “I like a natural look in my everyday life, when I’m going to the grocery store or hanging out at my house in Nashville. When I go onstage, I get to play with my look.…you get to play around with all these different characters, and I think that’s one of my favorite things about makeup — you can put on a new character.” Swift joins the ranks of current Cover Girls Queen Latifah, Rihanna, Drew Barrymore, Ellen DeGeneres and Dania Ramirez.