Latest in Marketing and Promotion
A Makeover for Major League Soccer
D.C. United teams up with The Proper Label for luxury off-field wardrobe.
Dior, Louis Vuitton, Cartier Among Social Media Winners, Says WeArisma Report
The report also listed Enhypen, Jisoo Kim, Nicki Minaj, Felix Lee, Kim Kardashian, Ariana Grande, Anne Curtis…
Beyoncé Puts Her Levi’s Back On for Chapter 2 of Their Collaboration
The denim brand introduced the next step of its collaboration with the superstar singer on Monday morning.
WWD Recommends
90% of Gen Z Tie Clear Vision to Self-confidence, According to Acuvue
The contact lens brand tapped into Gen Z survey data to connect with young consumers in its #SeenWithAcuvue…
EXCLUSIVE: Taylor Hill Embraces the Euphoric Runner’s High in New Alo Campaign
Alo's campaign coincides with the launch of three new tonal colorways for its Runner footwear.
Silver Jeans Amplifies Denim Lifestyle With Rock ‘n’ Roll-infused Spring Campaign
The brand's spring campaign features denim-on-denim outfits, a lot of silver and the creative vision of David…
EXCLUSIVE: David Beckham to Strip Down for Boss One Underwear Campaign
The former soccer star has been a partner of the German brand since last year.
Golden Goose Taps Four Tennis and Padel Champions as Brand Ambassadors
The Italian luxury footwear brand has named tennis stars Jasmine Paolini and Zizou Bergs and padel aces Marta…
Barbour x Baracuta’s Second Collaboration Goes Broader
The fall collection includes jackets, apparel and accessories.
Megan Thee Stallion in True Religion’s Holiday Campaign
The lifestyle sportswear and denim brand is taking a 360-degree approach to spotlighting the rapper in True…
Nike Extends Deal With NBA, WNBA for Another 12 Years
The agreement means Nike will create the on-court uniforms as well as fan apparel for both leagues.
SXSW London Opens for Submissions Oct. 28
SXSW London runs from June 2 to 7 in Shoreditch.
Victoria’s Secret Returns to the Catwalk With a New Attitude
The models, the angel wings and the lingerie were all there, and so was a new vibe at the show, which was…
De Beers and Signet Campaign for Natural Diamonds
The two giants of the diamond business on Tuesday launched the "Worth the Wait" campaign targeting diverse…
Authentic Brands Inks Licensees for Champion’s Growth
Authentic Brands Group said it will honor Champion's rich heritage and expand the brand to new markets and…