Latest in Marketing and Promotion
Beyoncé and Levi’s Officially Team Up for New Ad Campaign
Beyoncé stars in a new ad campaign, offering her take on some of Levi's classic styles and advertising spots.
Gen Z and Millennials Demand Excitement From Brands, According to SAP Emarsys Study
Brands must embrace personalization and innovative marketing strategies to retain younger consumers.
Levi’s Teases a New Beyoncé Collaboration
A cryptic Instagram post from the denim brand suggests that the "Cowboy Carter" theme is going to continue.
Gabriela Hearst, Sabrina Dhowre Elba, Jane Lauder and More Women Leaders to Speak at WWD x FN x Beauty Inc Women in Power
The event will be held Monday at the 1 Hotel in Brooklyn, and will also feature Jennifer Wong, CEO of Aritzia…
Retailers Warned to Prepare Alternate Marketing Strategies Amid Potential TikTok Ban, New Report Finds
With President Joe Biden's recent legislation posing a threat to TikTok's operations in the U.S., a First…
Béis Unveils Utility Collection With National Park Tour Pop-up Depots Across the U.S.
Béis' new Utility Collection features sustainably crafted, adventure-ready gear showcased in a traveling…
Are Consumers Still Buying What Celebrities, Influencers Are Selling?
As social media continues to shape shopping habits, the influence of celebrities and online personalities is…
Pantone’s Color Insider Gets to the Root of Trends
The team behind Pantone Color of the Year has launched a color intelligence service with trend forecasting…
LVMH’s Mr. Olympics on Why Luxury and Sports Make Good Bedfellows
Antoine Arnault tells WWD how LVMH is gearing up for the Paris Olympics opening ceremony and why the honor of…
Fila’s New Line Leans Into Its Italian Heritage With an Inclusive Country Club Aesthetic
The company has been going through a transition to respond to consumer demands.
Puma Wants Us to See Sport Through Its Eye
With its first global marketing campaign in 10 years — its biggest ever — the German sporting goods-maker is…
Silver Jeans’ New CEO Suzanne Silverstein Works to Modernize Denim Brand’s Image and Diversify Offerings
Since joining as CEO last July, Suzanne Silverstein is quickly making her mark across a wide swath of the…
True Religion’s Playbook Leans Into Sports, Music
Rapper and Grammy-winner Saweetie is the face of the brand's spring 2024 campaign.
Informa Markets Fashion to Rebrand as Mmgnet Group
The goal is to act as a connector for fashion brands across a variety of industries including men's and…
Saks Stretches Luxury Appeal to Electric Cars
The retailer continues to form partnerships out of the norm, with the latest being with Lucid, which sells…