Latest in Marketing and Promotion
Esprit Embraces American Sportswear Tradition
As part of its revival efforts, the brand has reimagined iconic pieces for spring 2024 and is spotlighting…
What to Watch: French Luxury Brands Worry Paris Olympics Will Be Bad for Business
While luxury giant LVMH Moët Hennessy Louis Vuitton is a major sponsor of the event, sector leaders fear that…
EXCLUSIVE: David Morris Launches First Campaign Using AI
Using AI instead of CGI for the jeweler's Christmas fantasy divided production time by six and put costs on…
Adidas Responds to Phony ‘AdiVerse,’ Impersonator and Allegations
The Yes Men and the Clean Clothes Campaign orchestrated an elaborate hoax to encourage the athletic…
Tag Heuer Reups Partnership With Oracle Red Bull Racing Team
The "major" long-term deal solidifies the LVMH-owned watch brand's historical association with Formula 1…
Launchmetrics Integrates Tools to Optimize Sample Trafficking
The data research and insights company is merging its Samples and Discover tools to help brands to measure…
Steph Curry’s Brand Names First Ambassador
Sacramento Kings point guard De'Aaron Fox will wear the brand and get a signature sneaker next year.
PacSun Announces Formula 1 Collection for the Austin Grand Prix
The American retailer unveils the latest in its F1 series collaboration and new consumer retail shopping…
What It Takes for Women to Get a Board Seat
You've got to say yes to a lot of things and let people know that you're interested, advised a panel of…
Neiman’s Fall Campaign Tackles ‘New Frontiers’
The campaign is the first created at Neiman Marcus by Ryan Ross, president, who joined the company in fall…
EXCLUSIVE: Graff Unveils New Brand Campaign, Launches Logo and Monogram
The high jewelry house is evolving its communications strategy to reach a younger and more diverse clientele.
True Religion Names Kristen D’Arcy as Chief Marketing Officer
The veteran of PacSun, American Eagle Outfitters and Ralph Lauren rounds out the brand's senior leadership in…
Jessica Schaefer’s Bevel Acquired by Jeffrey Herzog’s Avenue Z
Schaefer, who founded the company in 2017 after leading communications for Steve Cohen's Point72 Asset…
TikTok Sets Up Warehousing to Advance Social Shopping Plans
The social network is partnering with third-party logistics fulfillment service providers to set up…
Longtime Puma Exec Adam Petrick Is Exiting as Company Moves Marketing Group to Germany
Puma is reorganizing its marketing division.