Alo is introducing three new colorways for its Runner collection with a new campaign featuring supermodel and actress Taylor Hill.
Alo’s Runner shoe launched in late August 2024 with just two colors and followed the Alo Recovery Mode sneaker as the brand’s second shoe. In addition to the two sneakers the brand also offers slippers and slides.
The latest Runner footwear drop includes three new colors in neutral tones (espresso, gravel and gray) in the same monochromatic aesthetic.
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The colorways complement the brands’ apparel in Alo’s core color palette to “seamlessly merge high-performance innovation with elevated street style, reimagining how movement and fashion coexist.” Each color also pairs with Alo’s Scrunch Socks nodding to its community’s love of taking style from studio to street in a modern way.
Abby Gordon, chief of merchandise and design officer at Alo, said Alo’s footwear category has experienced substantial year-over-year growth, which she attributes to “the power of movement when it’s rooted in both performance and intention.”
“At Alo, we believe wellness is a full-body experience — one that starts from the ground up,” Gordon said. “Expanding the Runner collection is a natural evolution of our commitment to mindful movement, blending innovation with style to create footwear that not only performs but also elevates every step.”
Gordon explained that as Alo continues to build equity in full-flood styling, the goal is to ensure that every detail of an Alo look is intentional. “The new tonal additions to the Runner seamlessly integrate with our core colorways, reinforcing our commitment to head-to-toe styling that unites performance and fashion,” Gordon said.
To formally introduce its community to the new Runner offerings, Alo’s campaign features Hill in a series of images that embrace her “effortless grace and athleticism.” The campaign was shot in Death Valley, Calif., in open terrain, further exploring ideas of freedom, resilience and connection that can be achieved in running.
Aligning with Alo’s ethos, which finds the balance between movement and recovery, the campaign also illustrates how movement can be meditation. Hill herself expressed that she finds herself in the euphoric state of a runner’s high in the rhythmic flow of breath and motion. This moment, said Alo, is “where the mind and body align in perfect harmony: unburdened, powerful and free.”
“Running is my meditation — a rhythm of breath and motion that grounds me, clears my mind and pushes me forward,” Hill said. “I run to challenge myself, to release, to process and to feel strong. Running makes me feel limitless, a force of nature, moving in harmony with the world around me.”
As the campaign bridges the gap between meditation and running, Summer Nacewicz, executive vice president of creative and marketing at Alo, said it is “creating a space where movement isn’t just about performance — it’s about intention, self-discovery and the energy that connects us to the world around us.
The campaign’s setting symbolizes the limitless connection between mind, body and nature. Taylor Hill brings an effortless authenticity to this narrative, embodying the powerful synergy of breath and movement that defines the Runner.”
The Alo Runner in espresso, gravel and gray launched on Thursday in stores and online, priced at $185. Alo will be celebrating the launch with Self-Love Recovery Walks through its Alo Runners Club on Saturday and Sunday at Alo Sanctuaries worldwide. Details can be found online.