Latest in Marketing and Promotion
WNBA, Coach Partnership Lifts Women’s Sports to Another Level
The brand signed a multiyear deal to be the handbag sponsor of the league and also features its players in…
Starbucks Gets Into the Spotlight at New York Fashion Week
Starbucks will unveil its Siren dress, designed by Zac Posen and inspired by the Starbucks logo, among…
Russell Westbrook Joins N4XT as Investor, Resident Curator
The NBA star will join N4XT cofounder Imad Izemrane to reinvent both New York and LA Fashion Weeks.
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The Ritz-Carlton Embraces the New Luxury Traveler
Marriott International's president of luxury Tina Edmundson shares how the legacy brand is evolving for Gen Z…
Beyoncé Knowles-Carter and Levi’s Tie Together Their Yearlong Partnership
In chapter four of the Reiimagine campaign, the brand pulls the first three chapters into a one-woman-powered…
Moët & Chandon Makes Splashy Debut as Title Sponsor of F1 Belgian Grand Prix
In an interview with WWD, chief executive officer Sibylle Scherer detailed how the Champagne maker is…
Beyond Yoga Expands Its Horizons With New ‘Seek Beyond’ Brand Platform
The Levi Strauss-owned brand is pushing shoppers to Seek Beyond.
EXCLUSIVE: Xcel Links With Dog Whisperer Cesar Millan on Canine Collection
Xcel CEO Robert D'Loren discusses the launch seen happening early next year and how it fits into the…
Subscription Brands Are Looking for New Business Models for Ad Spend, According to Data
A new report from Bango shows nearly half of subscription brands are shifting away from digital advertising…
Long Considered Second-tier, Affiliate Marketing Gains Ground
When big, splashy campaigns are out of budget or measurable conversion is key, this "less sexy" channel has…
Lucien Pagès Communication, AIPR Partner on New Agency
The two long-standing PR companies have formed a joint venture for the U.K. market, Lucien Pagès & AIPR…
Beyoncé Knowles-Carter and Levi’s Are Back With Chapter Three of Their Collaboration
This time though, Cowboy Carter is remaking the denim brand's 1988 "Refrigerator" ad.
The History Beyoncé Knowles-Carter Is Remaking With Levi’s
Queen Bey's Levi's ads nod to her own past and the denim brand's deep archives, including the…
Adidas Originals’ New Campaign Focuses on Individuality
The German sports company is "pushing the edges" of the heritage-based subbrand with the new marketing…
Puma and Formula 1 Launch 75th Anniversary Collection Celebrating Racing Heritage
The special collection celebrating the milestone features apparel and sneaker models with motorsports details.