Latest in Marketing and Promotion
The Nine Percent Solution
Women would dish out at least 9 percent more money for apparel if they had a more enjoyable experience trying…
The Skinny on a New Fit System
With poor fit the main reason women return apparel, a new sizing system, developed to fit three body types…
Winning Note? March to a New Tune
Using their own student experience as a jumping off point is the biggest mistake made by many marketers in…
In Search of Home Comforts
Back-to-college touches retail players as diverse as Urban Outfitters, Staples, Costco, Best Buy and…
Marketers Focus on Asian-Americans
A journey of a thousand miles begins with the first few steps.
Reebok Signs Israeli Violinist
Reebok has spent the last few years signing deals with male musicians such as Jay-Z and 50 Cent, and now the…
Persuading People, Where They Shop
Andy Murray, chief executive officer of Saatchi & Saatchi X, literally bet his house on the store as…
Fashion’s Embrace of Mobile Chic
With electronics eating into consumer spending on apparel, U.K. fashion firms are turning to Internet and…
Story Pitches From Taboo to Hilarious
It's bigger than a bread box and even tougher to get one's arms around.
Great Expectations Go Unmet
Fashion brands ought to mind a widening gap between people's expectations and what they think they're getting…
Making Ads Simply Irresistible
A growing number of marketing experts has been clamoring for branding that taps into people's emotions, but…
Boomers: Divide and Conquer
It's a mistake for marketers to paint Baby Boomers with too broad a brush, a reality evident in new findings…
Sexuality’s New Subtle Appeal
Fashion firms are grappling with whether sexually charged messages are less appetizing for a new generation…
Marketing Intelligence: Gay Titles In Fashion … Collegian’s Choices … Color Matching
GAY TITLES IN FASHION: Apparel and jewelry advertising in gay print media increased at more than twice the…
Look-alike Brands Lose Some Luster
NEW YORK — Call it brand differentiation disease.
Consumers’ growing ennui with fashion brands becoming ever…