Latest in Marketing and Promotion
Twentysomethings Take the Local Route for Sense of Community
It's comfortable, it's idiosyncratic and it can make people feel important. These are the forces leading…
Playing to Hollywood Crowd Wins Kudos From TV Critic
Her performance Sunday night brought mixed reviews, but at least one critic who watches television for a…
Defining Moments
Botanical Gardens ... Armani Mania ... Front-row Rowdy ... Princely Performance ... Gucci's Birthday ... Hip…
Y-3’s Spring Advertising Message: Sport and Motion
Y-3's new spring ads are grittier and more stylistic, seeking to convey the evolution and confluence of sport…
Cybershoppers’ Mission: Search and Consume
Online shopping destinations are rising as stars of the holiday season.
A Gilded Stage for Luxury Players
Fashion and luxury companies aren't linking only with the art world in the drive to raise their brand…
P.R. Exec, Robert W. Bloch, 78
Robert W. Bloch, a public relations and marketing executive who began his own firm, Robert W. Bloch…
Homing In on Apparel Spending
There's a new wild card in the wealth effect.
Some Ads Sing Louder Than the Brands
A fashion brand may capture a consumer's eye with a clever ad, but how much farther will it get?
Consumers Finding Satisfaction, for Less
Given the primal choice of fight or flight when confronted with the stresses of today's world, a significant…
Hong Kongers Hike Apparel Budgets
Consumer demand for apparel here is on the rise, sparked by a desire among locals for new things to wear in…
Fickle Fiftysomethings Vote With Their Feet
Americans 50 and up are showing little loyalty to fashion brands, unlike their predecessors at the same age.
U.S. Brands Take a Tumble With Teens
American brands are losing some luster with teens around the world -- and right here on their home turf.
Brands Losing Luster With Teens
U.S.-based labels falling out of favor
Catch the Millennials If You Can
Fashion players, particularly those aiming at the Millennials, are moving a big part of their marketing…